Recent Posts

Posted in Print Advertising

How To Tell If Your Reverse Mortgage Advertising Is Working Or Not

One of the things I always hated about advertising in general was not knowing if my advertisement, direct mail piece, radio ad, insert, post card or any other type of marketing and advertising was working…

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Posted in Blogging

Marketing Your Reverse Mortgage Business With Guest Posts

This Simple Reverse Mortgage Marketing Tip Will Help You Get More Traffic, Leads and Calls Guest posts are a fantastic way to help your mortgage website rank better for local search terms, drive more traffic…

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Posted in Internet Marketing

6 Reasons You Need A Mortgage Domain Name

Tens of thousands of loan officers are making a massive marketing mistake by not having a domain name they control. They either don’t see the need or the benefit to having their own mortgage domain…

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Posted in Blogging

Get Reverse Mortgage Blog Ideas With These 5 Free Tools

There is nothing worse than trying to write a blog post. It’s even worse when you can’t think of anything to write about. Here are five simple and free tools that will give you all…

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Posted in Networking

Reverse Mortgage Networking

Be An All-Star Reverse Mortgage Originator Doing Something Simple and Cheap – Networking This month I am on track to close 8 reverse mortgage loans. That is pretty darn fantastic when you realize the average…

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Posted in Internet Marketing

Reverse Mortgage Parasite Marketing

Easy and Cheap Internet Marketing Tactics For Reverse Mortgages UPDATED 5/11/2018 There is no doubt that competition online for reverse mortgages is pretty darn fierce. Pay per click advertising is not for the faint of…

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Posted in Direct Mail

Revers Mortgage Newsletter

If You Are Not Sending A Newsletter To Your Reverse Mortgage Referral Partners – You Are Missing Out On More Referrals and Closed Loans Do you send out a monthly newsletter to your reverse mortgage…

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Posted in Print Advertising

Reverse Mortgage Marketing – Newspaper Column

One of the key parts to marketing is using the right media. While many people and businesses are getting out of using print media such as newspapers. The reality is that for loan officers that…

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Posted in Direct Mail

17% Response Rate On Reverse Mortgage Refinance Letter

I love direct mail when it is done right. There can be a massive response to direct mail when it is done right. There can be a massive amount of money made when it is…

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Posted in Uncategorized

Reverse Mortgage Marketing Blog

I have been wanting to start this blog for quite some time. I actually bought this domain name back in July of 2015. And here it is, the middle of February 2016 and I am…

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