Hey everyone! Listen, this blog is pretty straight forward. It is all about marketing and advertising for reverse mortgages. I built this blog for a few reasons.

  1. There really is nothing out there specifically for reverse mortgage marketing. Well, at least nothing I could find that was not totally outdated and irrelevant.
  2. I am creating it to keep myself accountable.
  3. I love marketing, it is my passion. I wanted a place to write about and share what I am doing.

As for me personally, I got into the mortgage business in 2001. Got out of the business in 2010. And came back into the early part of 2015 because I got recruited by my old boss to specifically focus on reverse mortgages.

During 2010 through 2015 I specialized in internet marketing, mainly search engine optimization, SEO. I am now putting those skills to good use for my reverse mortgage business. However, finding the time between prospecting and networking I am also running marketing tests to find out what works and what doesn’t. Thus the blog.

Anyway, I hope you find the blog and the different things I am doing interesting, actionable and that they help you sell more loans.