I have been wanting to start this blog for quite some time. I actually bought this domain name back in July of 2015. And here it is, the middle of February 2016 and I am finally writing my first post. Oh well, at least I am getting this party started.
There are several purposes for this blog.
- I have a lot of different things that I want to be doing to market myself and my services. I figured what better way to hold myself accountable then to blog about what I want to do and the results I am getting.
- For the life of me I could not find anyone else talking or blogging about reverse mortgage marketing and advertising. Sure, I found the usual suspects – people selling leads, cookie cutter website sellers and mail houses. But nobody that was currently out there selling, marketing, advertising and networking to close these types of loans and sharing what they learned.
- I like marketing. Actually I love it. So what better way to share my passion then to write about what I am doing and share my successes and failures.
Quite frankly I wish I would have started this blog back when I bought the domain name. I have had some successes and some failures since that time that I think you would have found interesting.
I have quite a bit of experience with direct mail, SEO, video marketing, direct response advertising and copy writing. Quite frankly, the company I work for struggles with the stuff I am doing and am wanting to do because it is so far outside the typical “branding” type of advertising and marketing that most loan officers do.
In my next blog post I am going to be talking about how I now have “column” in a senior newspaper. I think you will be surprised how easy it is to get a column.