4 Tools To Track Your Reverse Mortgage Website Rankings (3 Free)

You have a reverse mortgage website.

That’s great.

Are people finding it when they look for reverse mortgages on a local level?

What I mean by that, are people finding your website when they type into Google or any other search engine “Reverse Mortgages YOUR CITY” or “Reverse Mortgage YOUR CITY YOUR STATE”

Your answer may be yes. But you may be wrong.

Google and other search engines will show sites you visit often higher in the search results. In other words you may see your site on the first page of the search results, maybe even in the top spot, but that may not be what other people see.

On top of that, search engines are constantly changing the search results. The day you looked at your rankings could be completely different the next day.

I would highly recommend using rank tracker software on your reverse mortgage website. It is easy to see where you rank in the search results for a variety of local search terms.

Seeing where your reverse mortgage site truly ranks in the search engines can be an eye opener. This is especially true if you have someone that has built an “optimized” website. Or if you are paying someone to do search engine optimization on your site.

If you are not on the first page of the search results, you are losing leads and potential closed loans.

Or in the immortal words of Ricky Bobby from the movie Talladega Nights:

There is no excuse for you not to be on the fist page of the search results and in the top spots for local reverse mortgage search terms.

On the local level, it is ridiculously easy to get onto the first page of Google and other search engines. The bar is pretty low. The competition is easy to beat. Even in large cities like Dallas or Chicago. In smaller cities with populations of 100,000 or less you just need well optimized content and little else.

I am getting off the topic and will cover how to optimize your site and content in another post.

The point is this, you need to know where your website is ranking in the search results so you know if you need to do some work.

Here Are Some Rank Tracking Tools To Track Where Your Reverse Mortgage Website Ranks

SerpBook

SerpBook is what I personally use. There are several reasons why I like this rank tracker.

It tracks your rankings in Google, Yahoo and Bing.

It is constantly monitoring your rankings.

It has graphs to see your rankings over time.

You can set it up to track from a specific area. In other words, if you wanted your website to rank for “Reverse Mortgage Miami” it will show the results as if someone in Miami was searching for reverse mortgages.

You can update rankings at anytime with on-demand. You are limited to 150 on-demand updates per month. I personally don’t use this feature that much

It is simple to use.

It is affordable. I use their smallest plan which is only $16 per month. This allows me to track 50 keywords. I am about to upgrade to the next level which is $30 per month and allows me to track 200 search terms.

Here is a screenshot of one of my websites I am tracking with SerpBook

Free Rank Tracker Options

SerpFox

I have also used SerpFox. However, I only use it every once in while if I want to get a quick idea on where certain web properties like my parasite marketing sites are ranking. I typically do not use it for on going tracking as I use SerpBook for that.

The nice thing about SerpFox is that they do offer free use of their tool.

However, you are limited to tracking just 10 reverse mortgage search terms. For some of you reading this, that may be enough.

With their free service you get ongoing tracking. This beats the heck out of having to manually type in search terms in other free services.

You can set up a specific location search. Meaning if you have a website and you are trying to rank your site for a specific city, it mimics someone searching in that city.

They only track Google. Even with the paid service.

You do get access to historical graphs.

I believe they only update once a day.

Here is a screen shot of one of my site in SerpFox

SerpLab

I recently have been playing around with SerpLab.

The good news is that the free version allows you to track 25 keyword rankings for free.

If you want to track more keywords you can buy subscriptions to bots for just $4.99 per month. Each bot will track up to 300 search terms. Again, compared to other services that is a pretty good deal.

Here is a screenshot of SerpLab results of rankings for a test site that I am working on.

 

At the time of writing this post, Yahoo and Bing were in beta testing.

Tracking rankings of videos in Youtube was also in beta.

I still prefer Serpfox, even though the price is very reasonable for this service.

KeywordTracker.io

I have not personally used KeywordTracker.io. But since it is free, I thought I would share.

What is interesting to me is that you can track up to 5 websites and up to 50 search terms for free. They update daily and will search as far as 20 pages.

Other than that, I can’t really give you much more information as I have not used it.

Why You Should Track Your Reverse Website Rankings

1. The number one reason is to see where you are ranking for local search results. Like I mentioned earlier, if nobody is finding your website when searching for reverse mortgage services locally, you are losing business. Oh, and your website is virtually worthless.

2. You can track how you are doing as you make changes to your website. For example, optimizing the content or building links.

3. You can see if something is wrong with your website. If rankings drop and stay down for several days or even weeks. It should alert you that something is wrong. Did someone hack your site? Did you get toxic links? Did your domain name expire?

With tracking you can be quickly alerted that something may be wrong. Versus the alternative of being blissfully unaware that your website rankings have tanked.

Finally, if you do decide to track the rank of your reverse mortgage website. Here are some things to be aware of.

• • Your rankings will change almost daily.

 

• • Don’t be alarmed if you are ranking #1 one day and the next you are #64. These things happen quite frequently.

 

• • Don’t worry if you add new content and your rankings drop soon after.

 

• • Don’t worry if you make changes to your site or the content and your sites rankings drop drastically. It can take several days or more for the site to bounce back to where it was. And if you did things the right way it will come back stronger and rank better.

 

• • Don’t worry if you build some links to the site and the rankings drop. Again this is usually a temporary situation and will usually last for a few days and usually no longer than a week.
  • Remember that these are just tools and not 100% accurate all of the time. But they are usually pretty much spot on.

 

Here is a screen shot of a fairly new website from SerpBook. This site is less than a month old at the time of this blog post. You can see it jumping around all over the place. It is just Goolge trying to figure out where it should rank and how the site compares to others targeting those search terms.